Customer Relationship Management (CRM) is a complete software system that manages customer relationships, but it isn't a single solution. To effectively manage, organize, analyze, and improve your customer relationships, you need a comprehensive set of cloud solutions that supports your organization at every customer interaction point.
CRM Software is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist with customer retention and drive sales growth.
Customer Relationship Management Software provides businesses with tools that help them communicate better — both internally and with customers.